01521     2200301   4500001002100000005001500021007000300036008004100039020001800080035002000098082001000118084001600128100001400144245011800158250001400276260005000290300004200340520062100382650002301003700001701026700001501043700002201058850002301080856004101103990002501144990002501169990002501194INLIS00000000001051620250303095805ta250303                g          0 ind    a9786020307473  a0010-0917000043  a658.4  a658.4 YUS m  aYuswohady1 aMarketing To The Middle Class Muslim :bKenali Perubahanya, Pahami Perilakunya, Petakan Strateginyal /cYuswohady  aCetakan 1  aJakarta :bPT. Gramedia Pustaka Utama,c2014;  aXX+280 halaman :bIlustrasi ;c22 cm.  aThe six principles of marketing to the middle class muslim #1. The principle of customer (Customers become more religious begin to search for spiritual value). #2. The principle of competition (Competition is about building brand persona). #3. The principle of positioning (Be an indusive brand, be an universal icon). #4. The principle of differentiation (Build authenticity through commitment and passion). #5. The principle of value (offer unique universal value, balance your product and spiritual benefits). #6. The principle of engagement (Connect your customer to each other, build a community of messengers). 4aMANAJEMEN STRATEGI  aDewi Madyani0 aIkhwan Ali0 aIryan Herdiansyah  aperpusdakotakediri  aPerpustakaan Umum Daerah Kota Kediri  a35436/PU-KDR/HD/2017  a35437/PU-KDR/HD/2017  a35438/PU-KDR/HD/2017