na INLIS000000000010516 20250303095805 ta 250303 g 0 ind 9786020307473 0010-0917000043 658.4 658.4 YUS m Yuswohady Marketing To The Middle Class Muslim : Kenali Perubahanya, Pahami Perilakunya, Petakan Strateginyal / Yuswohady Cetakan 1 Jakarta : PT. Gramedia Pustaka Utama, 2014; XX+280 halaman : Ilustrasi ; 22 cm. The six principles of marketing to the middle class muslim #1. The principle of customer (Customers become more religious begin to search for spiritual value). #2. The principle of competition (Competition is about building brand persona). #3. The principle of positioning (Be an indusive brand, be an universal icon). #4. The principle of differentiation (Build authenticity through commitment and passion). #5. The principle of value (offer unique universal value, balance your product and spiritual benefits). #6. The principle of engagement (Connect your customer to each other, build a community of messengers). MANAJEMEN STRATEGI Dewi Madyani Ikhwan Ali Iryan Herdiansyah perpusdakotakediri Perpustakaan Umum Daerah Kota Kediri 35436/PU-KDR/HD/2017 35437/PU-KDR/HD/2017 35438/PU-KDR/HD/2017