00820     2200253   4500001002100000005001700021008004100038020001800079035002400097082001000121084001600131100002500147245015400172250001000326260003100336300002800367500002200395650001600417650001400433850002300447990003200470990003200502990003200534INLIS00000000000578120151119154528.0                                          a979 411 726 9  0010-111500000000367  a380.1  a380.1 MCD m  aMcdonal Malcolm H.B.  aMarketing Plans That Work.bkiat mencapai pertumbuhan dan profitabilitas melalui perencanaan pemasaran yang efektif./cMalcom H.B., Warren J. Keegan.  aCet.1  aJakarta :bErlangga,c1999  a208 hlm.c17,5 x 25 cm.  aIndeks ; 204 hlm.  aPERDAGANGAN  aPEMASARAN  aPerpusdakedirikota  a005792(10639)PU.KDR/HD/2006  a015099(10640)PU.KDR/HD/2006  a003777(029991PU,KDR/HD/2013